The professional eSports organization NiP, famous for its CSGO team, have announced a sponsorship deal with leading sportsbook Betway. Betway will be the new main sponsor for NiP with their logo appearing on the Ninjas in Pyjamas jersey. The partnership also includes content usage rights and full player access for content production.
The record deal is in the six figures making it one of the biggest sponsorship contracts in eSports history.
As part of this sponsorship deal, Betway will be producing exclusive behind the scenes footage of the NiP players f0rest, GeT_RiGhT,friberg, Xizt, and pyth. Betway will be filming in the exclusive NiP gaming house and also provide interviews with both the players and their coach threat.
Hicham Chahine, the CEO of Ninjas in Pyjamas comments:
“We are thrilled with the opportunity to work closely with the leading eSports betting company and are certain the partnership will allow us to continue to grow our legacy to give our millions of fans around the world unforgettable experiences they will remember for a lifetime. #GONINJAS“
Betway’s Anthony Werkman also commented:
“Betway were very proud to be the first bookmaker to launch a bespoke eSports microsite last year. Since then, we have invested heavily in our team which is full of die-hard fans of the sport.”
“As a company, we seek to provide a first class, premium service and look to partner with those who share the same ideals and values to be able to bring fans closer to the action. As sponsors of West Ham United of the Premier League in England, we constantly engage with supporters to give them insight into the club they wouldn’t get anywhere else.”
“It’s with these ideals, values, and mission in mind that we partnered with NiP. They have a huge fan base all over the world, and we are tremendously excited to provide exclusive, behind the scenes content on a regular basis as we follow the team’s quest to be the best.”