The established London based organisation Fnatic have pulled in a streaming partnership with Twitch. This partnership will entail their professional players streaming exclusively on Twitch.
The first stream
Fnatic’s stream at the start of this month had some interesting news for long term fans of the team. It was announced that players JW and Krimz would be extending their contract for a further 3 years.
What it means to Fnatic
The Fnatic CEO Wouter Sleijffers made this statement following the announcement:
“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already.”
He then touched on the two companies’ goals to expand Esports:
“What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing Esports into every household through new forms of content that deliver an incredible viewing experience.”
Twitch understand the potential
Twitch’s EMEA esports partnerships manager, Petya Zheleva further commented on the goals the two hold:
“As the premier destination for esports with a focus on both the streamer and spectator experience, we plan to work closely with Fnatic to foster even more engagement around their exciting content”.
A shift in Esports
For the longest time Esports was just being about competitive gamers and how well they performed. However, throughout 2018 and the beginning of 2019 we have seen many organisations put a heavy emphasis towards their content creation and engaging with both current and new fans.
It may come as a surprise to many, but it now seems that players and teams with a strong viewership fanbase that produce regular content will be more appealing to external companies than those placing highly at events.
We will see over the course of this year if this trend continues to take place or if the industry will revert back to its old ways.