GameStop invest into Esports

GameStop Performance Centre

GameStop has announced their increased esports involvement this week. The North American based gaming retailer has confirmed multiple esports partnerships. The industry is projected to exceed $1billion in revenue by the end of the year.

The Partnerships

They have partnered with Complexity Gaming to open the GameStop Performance Centre in Frisco, Texas. The centre is 11,000 square foot and will serve as Complexity’s new headquarters. On top of this, it will host public events that are designed to help amateurs’ step into the industry.

The GameStop Performance Centre will be sharing a location with the NFL team, the Dallas Cowboys. Complexity Gaming is owned in part by Cowboys owner Jerry Jones. It will host a wealth of gaming equipment for the team to use.

They’ve partnered up with Optic Gaming and Envy Gaming, two Dallas based organisations. Both organisations have teams competing in the soon to be franchised Call of Duty World League. They own franchises in the Overwatch League as well, Dallas Fuel and Houston Outlaws, so this is a smart move from GameStop to get involved.

Fan Involvement

That’s not all that GameStop plan on doing within esports. They are partnering with the Collegiate Star League. This partnership is to host online and on-campus esports tournaments. The fans will have an opportunity to get even more involved than before, with the facility hosting Overwatch watch parties in several major markets across the United States.

These events will feature exclusive content, merchandise, and other promotions. However, they will have some serious competition in Philadelphia. This is because of the $50 million Fusion Arena that is being built specifically for hosting Overwatch League matches. There’s the potential of them having an early edge though, as the Fusion Arena isn’t expected to be opened until 2021.

This is another exciting move for the esports industry. With more and more large companies taking the plunge into the scene, we will continue to see fantastic growth. However, it’s vital to ensure that the investments don’t end up being too top heavy and support the grassroots as well.

Matt Dixon
Matt Dixon
Matt has been involved in Esports for the better part of 5 years now, more commonly known by those in the scene as Fozzii. In the past, he has competed at a high level in Esports and also managed teams and organisations, some of which went on to win a Championship. Esports is his passion and it's fair to say he's a fanatic.