A new fan-focused organisation has been established in London and will be focused on Esports, the organisation is called LDN UTD.
The organisation will take a new approach to the market by letting fans invest into the organisation via crowdfunding site Seedrs. This will be launched in the middle of January and fans will also be given the opportunity to vote on what teams/players they would like to see join LDN UTD.
There is an entirely new concept being implemented. Fans of LDN UTD can visit their website and upload what they feel are their best plays and clips, from here fan of the organisation will review the clips and vote on who they want to see represent LDN UTD in upcoming Esports event and tournaments.
This is something that I haven’t seen before and will give players the drive to compete as they know they always have the chance of being picked to represent LDN UTD which would act as the “breakthrough” so many players seek in their careers.
The organisations first free community event took place last night at Loading’s Server Bar in London. They hosted a Fortnite open tournament and the four winners from the event will now go on to represent LDN UTD at the EStars Fortnite tournament which will be taking place across multiple UK football stadiums throughout 2019.
LDN UTD have already established a partnership with Observatory, a 3D Motion Graphic Design agency, that will be shooting and producing the organisations launch promotion. On top of this they hold connections with tech platforms, filming companies and consultancy firms.
Oliver Weingarten, CEO of LDN UTD, had this to say following the launch:
“We are delighted to launch LDN UTD and give gamers the chance to go from their basement to the podium”.
Hopefully this acts as another positive breakthrough in the UK Esports space and will continue to grow the industries value.