The LPL (League of Legends Professional League) is arguably the biggest and most competitive region when it comes to professional League of Legends, and they are set to step up a notch following an apparel announcement from the LPL to the clubs involved in the league.
This announcement stated that the LPL had reached strategic cooperation with an international first-line sports brand. This means that in the new season, this brand will be providing clothing, shoes and further accessories for representatives of all club members, coaches, team leaders, translators, and their analysts.
Following this, earlier this afternoon (November 19th, 2018), several sources that are close to both the LPL and Nike confirmed to Lazy Bear Sports that the “international first-line sports brand” that had been mentioned in the previous announcement, was Nike. At this point the primary partnership intentions of both parties have been reached, meaning Nike will be provided with the total naming rights of the LPL Alliance uniforms.
Early reports that have developed from the recent turn in events have rumoured that Nike is anticipating spending 1 billion yuan ($144 million) across a five-year contract with the LPL; however, we are still waiting to receive a confirmation on this figure. This won’t come as a surprise to some following professional player Jian ‘Uzi’ Zihao, stared in the Lebron James’ “Dribble &” campaign that launched just a few weeks ago.
Following a deal like this and also taking into consideration that Mastercard also recently signed a multi-year partnership deal with Riot Games. This partnership deal makes them the first exclusive global payment services partner of League of Legends global esports events and is League of Legends’ first-ever global brand partner, and it would come as no surprise is more global companies decide to take a leap of faith into the esports industry.
There is an exciting future ahead for esports, and I’m sure we’re all excited to watch it develop and see who the next big sponsor is.