Counter-Strike giants Astralis form a two-year partnership with the Kindred Group.
Kindred Group, who were previously known as Unibet Group, formed the contract with Astralis as a way to promote their brand and get further insight into the eSports market.
Through the multi-million-dollar deal, Kindred will be given image rights for the Danish superstar team. Allowing the company to promote and gain additional access and news surrounding Astralis and CS:GO.
On Twitter, Jakob L. Kristensen, the founder of RFRSH announced
“Extremely proud to welcome @unibetesports to the @astralisgg family! A strong verification of everything we have been building since day one and a partner that will ensure our future growth continues. Welcome to the family!”
The deal continues the trend of big betting companies getting involved with eSports. This means that more and more people are investing in gaming and as a result there will be bigger prize pools and lots more events for players to watch and bet on.
Only recently, Winstar Casino formed a partnership with NA eSports legends compLexity for use of their resort and online games. You can read our article here https://www.esportsbets24.com/news/complexity-partners-with-winstar-casino/
We can only expect to see more and more collaborations in the near future.
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